Marketing Built Around How Trades Actually Work
Ilia Krastev
Founder, DoSmartLocal
I started doing marketing for local roofing companies while I was at university. What I saw, again and again, was great trades losing work — not because of their skills, but because of missed calls, slow follow-ups and expensive shared leads.
After graduating with a degree in economics and working as a Marketing Director in paid media, I set up DoSmartLocal to give trade contractors the same lead generation systems bigger companies use, without the jargon and without locking anyone into long contracts.
I build the ads, the CRM and the automations myself, and I keep things simple: more enquiries, faster replies, more jobs won. We work with trades across the UK and the US, and consultations run from 11am to 11pm UK time to suit both.
Why Trades Only
We focus on one industry so everything is built around busy contractors. We understand trade margins, how leads are qualified, and what it's like to be on the tools all day and unable to answer the phone. That focus means the system fits how you actually work, not the other way around.
How We're Different
No long-term contracts
Stay because it works, not because you're locked in.
Exclusive leads, never shared
Your ads, your leads. Never shared or resold.
Plain English and honest reporting
Clear monthly reports on leads and cost per lead, with no vanity metrics.
Let's Talk About Your Trade
Book a free growth consultation and see how ads and automation could work for your business.